ZaraTwo advertisements of the fashion brand Zara have been banned for the characteristic of models that appeared “unhealthy thin”.
The Advertising Standards Authority (ASA) stated that shadow and a sleek back bun hairstyle made a model “gant”, while in another image a shirt currency and low cut design showed the model’s “Protooding” collarbones.
The guards decided that “irresponsible” advertisements should not again appear in their current form and Zara should ensure that all its images were “prepared responsibly”.
Zara has removed the advertisements and said that both models proved medical certification that they were in good health when they were taking pictures.
Two banned advertisements appeared in a carousel of images in a carousel on the first retailer app and website, which were more closed on the model.
An advertisement was for a short dress and ASA felt that the shadow was used to make the model’s legs “remarkably thin”.
It also said that the status of her upper weapons and elbow joints made her “out of proportion”.
‘Protooding Collarbones’
ZaraThe other restricted advertisement was for a shirt and the model was stated in a situation that made the “collarbones” of the advertisement “focal feature”.
ASA investigated two other Zara advertisements, but was neither banned.
Zara chose to remove all images and said that he had not received any direct complaint.
The retailer told ASA that no images were revised beyond “very minor lighting and color editing”.
It said that it followed the recommendations of a report called Fashioning -e -Healthy Future, published by the UK Model Health Inquiry in 2007.
Zara said that it especially complies with three recommendations of the report stating that the model should provide a medical certificate from doctors with doctors specializing in identifying food disorders.
This was banned by other retailers earlier this year, as the models were very thin.
In July, an advertisement by Marx and Spencer was banned as the model appeared “unhealthy thin”.
Asa said that model currency And the choice of clothing – which includes “large pointed shoes”, which emphasized “thinning of his feet” – made the advertisement “non -existent”.
Earlier this year, Fellow retailer also banned an advertisement for blue skinny jeans.
The ASA stated that the advertisement emphasized the thinning of the model’s feet using the camera angles, and considered it “irresponsible”.
The next said that the advertisement disagrees with the Watchdog’s decision and the model said, while the slim had “healthy and toned physique”.
The next advertisement ban left the BBC readers, asking why the models show which appear Unhealthy overweight is not banned,
