Updated on: August 29, 2025 11:53 am IST
YouTube gifts test targets, the audience earns the creators with a gift in live streams, fan promotes engagement and mudification.
YouTube is testing a new feature that enables creators to make money through gifts during their live streams, enhancing mudification and audience engagement. This new feature called gift goals is in tests and provides a new way to generate direct revenue from its audience during live stream.
This feature allows creators to set goals during live streams to connect with their audience and earn rapidly. Manufacturers can also share how they plan to convince the target. Previously, setting the target was only available for super chats, but now the target can also be determined for gifts.
For those who do not know about gift facilities, YouTube first announced it in November 2024, offering limited tests and beta access to selected creators in the United States. Now in 2025, YouTube is bringing this feature to more qualified creators.
- The gifts sent on YouTube are converted into rubies, with each ruby ​​price. The manufacturers earn $ 1 for each 100 ruby ​​received.
- If the manufacturer supports the vertical format, either through the app of YouTube or the third-party software, the gifts can be redeemed.
- Creators can enable this feature to Earn Tab of YouTube Studio, where they have to accept the virtual item module for formal onboarding.
This feature replaces super stickers, which means that creators who enable gifts on their vertical live streams, will lose access to super stickers. YouTube is offering a 50% bonus of up to $ 1,000 on gift income for eligible creators during the first three months.
For the audience, they can buy jewelry in bundles ranging from $ 0.99 to $ 49.99. The bundle can be purchased once to send gifts several times during a live stream. Users receive a set collection of animated gifts, in which no adaptation is available.
This new mudification system of YouTube is a direct reaction to Tiktok’s Booming Gifting model, designed to catch fan engagement and manufacturer awards in live streams. YouTube is planning to bring this facility to more areas in the coming months. It is part of the view of YouTube to create a more attractive fan experience.
