Apple will begin writing the next chapter of its ambitious plans for India, with the opening of two more retail stores in early September. The upcoming official retail appearance of the tech giant in Bengaluru and Pune, which opens its doors on September 2 and 4 respectively, will join Delhi’s Apple Saket and Mumbai’s Apple BKC stores. It focuses on India’s fast focus on India, a point CEO Tim Cook regularly emphasized.
The time for Apple works well, which is expected to unveil the next iPhone lineup, which is temporarily dubbed to the iPhone 17 series, and expected to go on sale next month. For Apple in India, the official retail stores are the last piece of saw that depends a lot on a curated experience, establishing a new milestone with strong sales and local manufacturing.
In a conversation with HT, Apple’s Retail and Peepal Senior Vice President Deedre O’Brien said, “Apple is about retail customers with the best Apple, with the amazing lineup of our products and services, to connect with our incredibly supportive teams.”
O’Brien has been in Apple for more than three decades and has played this role in 2019.
Apple Hebbal in Bangalore and apple Koregaon Park in Pune are included in a great list of Apple stores globally, including Apple Park Visitor Center in Cupertin, apple champs-aliies in Paris, Apple Dubai Mall, Apple Marina Bay Sands and now Apple BKC.
The aim of Apple BKC in Mumbai is to pursue the company’s non-parasical energy efficiency targets like any other store globally, he said.
“We are proud of the progress that we are able to do within the Apple Retail in India. For example, Apple BKC is designed as one of the most energy-efficient Apple store locations in the world, with a dedicated solar array and zero dependence on fossil fuel for store operations,” O’Brien said.
Earlier this year, the launch of Apple Store App in India rolled the ball for further retail imports, which are now giving results. The company’s strategy for India is a strong online appearance, as well as a cognizance of balance between physical experiences, including partner ‘premium resellers’.
“Products like iPhone and Mac are experienced individually, and our team members often share stories about how our customers come to our store to shop for our products and learn more about how they can do their best work. And as we open new stores, we expect the same connection and more than our customers that we expect more experiences that we open new stores. Are, “O’Brien said.
“Since the first two Apple stores were opened in India in 2023, Apple Retail has consistently innovated to meet customers, where they are, whether it is, whether it is through launching the Apple Store app, or shopping with a specialist on the video.
The presence of Apple Store in India retains equality with shops worldwide, which is something called “magical, only-to-app experience”, in which today in Apple sessions, engraving on selected products like Apple Sessions and iPad, a genius bar for service, as well as in-storey picups for orders kept online. For Apple’s store in Delhi, Mumbai, Bangalore and Pune, special focus has been focused on payment and financing options.
HT asked O’Bheen about the choice of Bengaluru and Pune for the new store, and he asked for the uniqueness of both cities. “Bangalore is the technology capital of India, and we know how emotional our customers are for innovation and all incredible things that they can do with technology. A major center of culture and learning in India, a home for customers like Pune students and creatives who are hugging technology to learn more about their world or bring their best ideas in life.
This can only prove to be a strategic geographical position beyond market -shaped ideas. Apple Hebbal finds home in Bangalore’s Phoenix Mall of Asia, which is frequent by young professionals and entrepreneurs who can represent Apple’s core demographic. Pune is the second largest city in Maharashtra, and besides being a major motor vehicle and IT hub, it also represents an important possible purchasing power, as seen in Apple Koregaon Park.
India’s stability amidst geopolitical insecurity
Apple’s quick timeline for retail appearance in the country is a representative of a speed that the company would not like to remember. Earlier this month, during the quarterly earnings call, Tim Cook again paid attention to the growth of double-points in India, while a study by Vishwanath Pingali, Professor of Indian Institute, Indian Management-Ahmedabad, mentioned that there is a facility of app store ecosystem in India in India Developer billings and sales in 2024 ($ 5.31 billion).
According to the International Data Corporation (IDC), according to the quarterly mobile phone tracker worldwide, Apple has a 7.5% market share in 2Q25 in the country, which is a 19.7% increase compared to the same quarter a year ago.
Apple collects the full iPhone 16 line-up in India, and is expected to continue that trajectory even with the iPhone 17 series. He has a construction participation with three vendors, Foxconn, Patron and Tata Electronics.
Apple is navigating the tariff complexity at home. Currently, despite the widespread growth of tariffs on Indian imports by US President Donald Trump, there is a temporary tariff exemption on iPhones manufactured in India. However, this security is naturally unstable, even though the origin of the iPhone has been sent to the US. Apple has not commented on the developed tariff landscape.
Apple’s operation of India serves a double objective-the manufacture of iPhones for local consumption and exports to other countries, and a retail expansion that keeps Apple to maximize revenue from local India-made equipment.
India’s manufacturing share, depending on estimates, was between 10% to 20% at the end of 2024. Apple’s global iPhone shipment for the year was 232.1 million.
“We love our customers in India. There is nothing like opening a new store, as it gives us the opportunity to join a new community,” O’Brien said, Encouraging Apple’s retail footprint pursuit. They, ultimately, are seen as a fundamental investment for a long -term strategy.
