Tinder is testing a new facial identification feature as it wants to reduce fraud and creates confidence between its customer base.
The West Hollywood-based company, which is owned by the online dating company match group, is now saying that California users verify their identity through a feature called face check when establishing their accounts. This news was first reported Axis,
Tinder spokesperson told CBS News, “Creating a fun and respectable environment where Tinder users can be their own true, our priority is our priority.” “As part of our continuous efforts, we are always testing ways to provide the best experience for our users to look for authentic connections.”
A built -in technology powered by a built -in technology, called the facetech, the face check Speciality The users indicate themselves to take a small video that scans to ensure that they are the person they say they are. It also tests whether a person’s face matches their tinder photographs and checks other accounts to ensure that no one else is using their equality. Once verified, users get a blue checkmark on their profile.
As tinderVerification data obtained during face scan is stored for the lifetime of the person’s account, but someone is removed within 30 days of closing their account.
“Face check … is actually about confirming that this person is a real, living person and does not have a bot or a bad account,” Joel Roth, head of the group’s trust and safety, told the outlet.
Photo verification is already one of security features On the tinder, but users have to choose it.
Tinder pilot comes amidst an increase “Romance scam,” In which people make fake online profiles to win on someone’s trust, often manipulate them to pay money. US justice department and FBI officer Told CBS News In 2023 last year, there were more than 64,000 American victims of romance scams.
According to various consumer protection sources, including the FBI and the Federal Trade Commission, there are fertile land for dating apps, scams, including Tinder. Dominated in a case Netflix The film “Tinder Swander,” a man cheated a woman in giving millions of dollars.
Tinder has no plans to expand the facial identification technique beyond California at this time, a spokesperson of the company told CBS Manivach.
Mary Cunningham contributed to this report.
