The secret of the right political slogan

Each political campaign requires a good slogan – a staggering phrase to activate voters and oblique opponents.

Some slogans echo beyond the day of polling, capturing a national mood or a moment in time – Barack Obama’s “yes, We Can”, maybe, or “Tech Back Control” of the Brexit Campaign.

Other people have died on arrival – Clunk, overcamping and unmarried, to capture nothing beyond the frustration of the committee preparing them.

Now political strategist and polster Chris Bruni-LOV has claimed that the formula has been cracked to make the right slogan.

He has analyzed 20,000 campaign messages around the world to come up with eight words, which they say, all have proved to be echoing with the voters of all political persuits.

They are: people, better, democracy, new, time, strong, change, together.

He is in a hurry to stress, his new book in eight words that changed the world, that they are not a guarantee of electoral success. They will not help if their use candidate is an unchanged dude with an unlucky policies.

And they cannot only be combined in a random order – strong new time or people better changes – to produce results.

They are, rather, form a block for “emotional shortcuts”, or slogan-witters that work in cultures and even languages, calling Bruni-Looves.

“Voters easily know that without the need for policy paper, ‘people’, ‘better’ or ‘together’ promise.

“They are also remarkably elastic: a socialist in South Africa, a conservative in Luxembourg and a populist in Hungary can all bend the same word to their story.”

According to the analysis of Bruuni -Lowe, the most commonly used word in winning campaigns is “people” – he refers to Bill Clinton’s 1992 “people first” and “for people, for a change”, as it was a real difference that allowed the presidential candidate to play as his strength as his strength.

But there is no danger that Bland will raise slogans after this formula?

Some of the most effective people – such as Boris Johnson’s 2019 general election slogan “Gate Brexit Dun” – was designed keeping in mind the same purpose.

(As something was the worst, such as “Vote for Al Smith and will make your wet dreams come true”. Anti -Privbist Smith – who wanted to legalize the sale of liquor – failed to win the 1928 US Presidential post.)

Bruni-Lowway argues that “Gate Brexit Dun” such as “Bespok” Slogan is exception that prove his rule.

“When an unresolved complaint is crowded on every other issue and a decisive-looking outer person provides three-rights treatment, they burst;

The contribution of Bruni-Louve in the style includes “Change Politics for Good” for Nigel Faraj’s Braxit Party, and “It’s Time”, Jakov Milatovic’s successful 2023 bid for a campaign to join the European Union for a campaign to be the chairman of Montenegro.

He dedicates a chapter of his book to “Make America Great Again” (Maga), another slogan that does not correspond to his rules.

Donald Trump has claimed that in 2012 Sits at his table on the 26th floor of Trump Tower, but according to Bruni-Lowway, “great” again “great” as a political rally for more than a century.

In 1950, the Conservative Party contested a general election on the promise of “making Britain again great”. Ronald Reagan gained more success in 1980 when he used the slogan “Let’s Make America Great Again”.

Did Trump know that when he claimed that the phrase had been invented, in the end, irrelevant, bruni -Lowe argues – he managed to convert Maga into a brand, and a division line, which for better or worse, has resumed American politics.

Even they recorded it with the US Trademark office, for a fee of $ 325, to prevent other politicians using it.

In the UK, the “tech back control” of the Brexit campaign is probably the most memorable slogan of recent years.

It was part of a trend for small, snapper slogans with three words formulas In short, it is being seen as the key to success.

Last year, Labor’s landslide boiled his message to the same word – “change” to win the general election campaign.

Orthodox slogan – if you have forgotten it – then “clear plan, bold action, safe future”.

But soon in traditional sense, no slogan may be.

Artificial Intelligence is being used to craft messages In accordance with the concerns of individual votersSocial media was given and continuously refined for maximum effect.

Bruni-loaves also highlight the use of devices such as increasing interest in neurology, and functional magnetic resonance imaging, which detects changes in blood flow measures brain activity.

This allows researchers to study how people respond to political stimuli such as campaigns advertising, speech and political stimuli.

Such trends can fundamentally change democratic politics, reopening the relations of elected representatives with voters.

They could also rob us some irritably attractive electoral slogans.

Some of the first political advertisements shown on American television in 1952 fit the bill.

The location of 60 seconds was aimed at placing a human face on the Republican candidate, Dwite Easenhover, the former supreme commander of the former Army in Europe, who was widely known by his surname EK.

Characteristic of a madmanous infectious jingle by composer Irving Berlin, “I Like Ek” was one The purpose of Disney Cartoon is for the widespread possible audience,

It was so successful that his campaign team saw no need to change the formula for their re -election bid, adding only one word, probably, left for a early lunch.

“I still like IKE” Chris does not fit the formula of Buni -Lowway – but it proved to be another winner.