MSAn advertisement by Marx and Spencer (M&S) has been banned as the model appeared “unhealthy thin”.
The Advertising Standards Authority (ASA) stated that the model currency and the choice of clothing – including “large pointed shoes”, emphasized the “thinning of his feet” – made the advertisement “irresponsible”.
The Watchdog ruled that the advertisement should not again appear in its current form and M&S should ensure that it uses all images that do not paint the model as unhealthy thin.
The retailer has stopped using the advertisement, but in his response to the advertising regulator that its women’s clothing limit is inclusive and “responsibly promotes aspirational fashion”.
On the retailer’s app showed a model dressed with pre-banned image and top and slim-fit trousers of the shoulder as well as a white shoes in question.
The ASA also stated that the model’s head appeared out of the ratio of the rest of its body, which further exposed her small frame.
M&S said that the model’s currency was chosen to portray confidence and ease and not to express the thin.
It was also said that the chosen shoes were only for “stylistic and fashion” purposes.
The ASA admitted that three other M&S advertisements were also investigated but were not banned. However M&S modified and removed specific images.
M&S stated that all its models are “selected not only for their professional suit but also for their health and good”.
This said that it ensures that all models are in good health and comply with industry standards to avoid promoting unhealthy body images.
‘Toned Physic’
Earlier this year, the Fellow retailer also banned an advertisement for Blue Skinn Jeans by the next also because the model’s currency made him “unwell thin”.
The ASA stated that the advertisement emphasized the thinning of the model’s feet using the camera angles, and considered it “irresponsible”.
The next said that the advertisement disagrees with the Watchdog’s decision and the model said, while the slim had “healthy and toned physique”.
This is not just fashion advertisement that has recently been banned by ASA.
Earlier this month, an Instagram post by TV personality Jemma Collins, in which a weight -loss drug and app were performed.
It is illegal to advertise the prescription-cavalry weight loss drugs and was one of the nine advertisements restricted in a crack on this material by Ms. Colins’ ASA.
Ms. Collins reported an ASA investigation that she admitted that her positions had promoted Yazn Vet-Loss service and app and would follow the guidance in future.
