Shillong, Director General of Central Bureau of Communication Kanchan Prasad said on Monday that government communication should be rapidly suited to the digital age with field-specific scheme and strong coordination.
She was addressing the Bureau’s North East Zonal Conference here.
While providing the main speech, Prasad underlined the importance of the North East in the National Communication structure and called for resource adaptation and better coordination between the headquarters, regional offices and regional offices.
He emphasized that the campaign should suit local realities in close coordination with state agencies such as DIPR, and is well planned in advance for maximum effectiveness.
Appreciating the dedication of the officers working in the area, the DG assured that the CBC headquarters would expand all possible supports to remove challenges and strengthen capacity.
During the technical sessions, the regional offices of Guwahati and Imphal presented their ongoing activities and future plans. The challenges facing field offices and possible solutions were also discussed.
Harshit Narang, Deputy Director, CBC, made a presentation on the options for advertisements available under CBC in Digital Space, stating how to have a target and mourning outreach for platforms such as YouTube, Google display network, Facebook, Instagram, X, OTT platforms and other emerging digital channels.
This day saw discussion on administration, accounts and pending matters from all units in NE zone, followed by a training workshop on the CBC website for outreach activities.
Participants were provided with practical guidance on effectively using the portal for campaign plan, reporting and outreach.
The day ended with cultural performance by day and drama Division Troop.
On Tuesday, the second day of the program, the session will focus on the best practices in the PIB ne zone, input from branch offices in the entire region, expansion of social media outreach, improvement of Hindi use, best practices in PFMS and accounting, training on gemis and training on swachhta activities, officials said.
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