Taco Bell is rethinking its use of Artificial Intelligence (AI) for Power Drive-Through Restaurant in America, when the comic video of the tech making mistakes was viewed millions of times.
In one clip, a customer crashed the system by ordering 18,000 water cups, while in the other one became rapidly angry with one person as AI repeatedly asked him to add more drinks to his order.
Since 2023, the fast-food chain has introduced technology at more than 500 places in the US, aimed at reducing mistakes and accelerating orders.
But it seems that AI has done a complete opposite service.
Taco Bell’s Chief Digital and Technology Officer Dan Matthews told The Wall Street Journal AI, who deploys AII AI, has its own challenges.
“Sometimes it disappoints me, but sometimes it really surprises me,” he said.
He said the firm “was learning a lot” – but he would now carefully think where to use AI to go forward, including not using it on the drive.
In particular, Mr. Mathews said, there are times when humans are kept better to order, especially when restaurants are busy.
“We will help the coach teams, when the voice AI has to use and when it would be better to monitor or step,” he said.
Issues are constructing online because dissatisfied customers take them to social media to complain about service – many gestures and issues making.
A clip on Instagram, which has been viewed more than 21.5 million times, ordered a person to “a large mountain dew” and AI voice continuously answer “and what will you drink with him?”
This is not the first time there are no issues with AI when it comes to processing food and drink orders.
Last year McDonald’s withdrew AI from her own drive As technology has denied the customer’s orders – resulting in a person added to the error in his ice cream, and hundreds of dollars of chicken nuggets in the other have been accidentally added to their order.
But despite some viral glues facing Taco Bell, it states that two million orders have been successfully processed using Voice AI since its onset.
