Senior technology reporter
Getty imagesMillions of websites – including Sky News, Associated Press and Buzzfeed – will now be able to prevent Artificial Intelligence (AI) bots from reaching their content without permission.
The new system is being rolled out by the Internet Infrastructure firm, Cloudflair, hosting around the fifth part of the Internet.
Eventually, the sites will be able to ask AI firms for payment in exchange for scrapping their content.
Many prominent writers, artists, musicians and actors have accused AI firms of training systems on their work without permission or payment.
In Britain, this Led to a fiery line How to protect the copyright between the government and the artists including Sir Elton John.
The technique of Cloudflare targets AI firm bots – also known as Craler – programs that detect the web, index and collect data because they go. They are important for how to manufacture, train and operate AI firms.
So far, Cloudflare says its technology is active on one lakh websites.
Konde Nast’s CEO Roger Lynch, whose print titled GQ, Vogue and The New Yorker, stated that the move was a “one game-changer” for the publishers.
He said, “This is an important step towards creating a fair price exchange on the Internet that protects the creators, supports quality journalism and holds AI companies accountable”, he wrote in a statement.
However, other experts say that strong legal protection will still be required.
‘AIS AIS’
Initially the system will be applied by default to new users of cloudflair services, as well as participating sites participating in the earlier attempt to block the crawler.
Many publishers accuse AI firms of using their content without permission.
BBC recently Threatened to take legal action Against the US -based AI firm, the BBC material immediately stopped using, and stopped paying compensation for pre -used materials.
Although the publishers are generally happy to allow crawler from search engines such as Google, to reach their sites, so that search companies in turn can direct people to their content.
Perplexity accused the BBC of demanding to preserve the “monopoly of Google”.
But Claudflair argues that AI breaks the unwritten agreement between publishers and Craler. AI Craler, it argues, without sending visitors to the original source, to collect materials such as lessons, articles and images, to collect the content of revenue to collect the creators.
The firm’s CEO Matthew Prince wrote, “If the Internet is going to avoid the age of AI, we need to control the publishers that they deserve and create a new economic model that works for everyone.”
By that end the company is developing a “pay per crawl” system, which will give the content creators the option to request payment from AI companies to use their original content.
Fight with bots
According to Cloudflare, AI bot activity has exploded.
“AI Craler produces more than 50 billion requests for the cloudflair network every day”, the company has written in March.
And the concern is increasing that some AI Craler is disregarding the existing protocol except the bot.
In an attempt to compete with the worst criminals, Claudflaler first developed a system, where the worst crooks would be Sent for “labyrinth” of web pages AI is full of junk generated.
The new system attempts to use technology to protect the websites and to give a fee to access the sites to give AI firms to charge AI firms.
Is in Britain A deep legislative fight To the extent that creative industries should be protected from AI firms using their functions for train systems without permission or payment between the government, creators and AI firms.
And, on both sides of the Atlantic, the material creators, licenses and owners have gone to court in an attempt to stop everything that has seen as encroachment of AI firms on creative rights.
Ed Newton -Rax, the founder of quite trained who proves that AI companies have trained their system properly on licensed data, said it was a welcome development – but “only that much” could have done a company.
He told the BBC, “This is actually only a sticky plaster when it is necessary that there is large surgery.”
He said, “It will only provide protection for people on websites that they control – it is like having a body armor that stops working when he gets out of his house,” he said.
“The only real way to protect people’s content from stolen by AI companies is through law.”
Filmmaker Baronic Biban Kidron, who is campaigning for more security for Creative Industries, welcomed the news, saying the company has shown leadership.
“Claudflare sits in the heart of the digital world and is exciting to see them taking decisive action,” she told the BBC.
“If we want a vibrant public sector, we need AI companies to contribute to communities in which they work, this means that paying their right part of tax, settling with those whose work has stolen their products, and,, as the cloudfler has just shown, by using the technique between digital and human creators on a running basis.”
