Maternity fashion retailer Cerafin, whose clothes were worn by the princess of Wales during their three pregnancies, shut down the trade and entered the administration.
Consultancy firm Interpath on Monday confirmed the BBC that it was appointed as an administrator by the company and made the “majority” of its 95 employees to be meaningless.
It said that the brand had experienced “trading challenges” in recent times, in which the sale took place from “delicate consumer trust”.
The fashion retailer was established in 2002, but perhaps reached its peak when Catherine dressed her maternity clothes on several occasions, exiting the items quickly.
Before the confirmation that the administrators were appointed, which was first reported by the Financial Times, was offering discounts on large goods as 60%of Serafin’s website. Its site now appears to be inaccessible for shopkeepers.
The main task of the administration is to save the company, and the administrators will try to save it by selling it, or parts of it. If this is not possible, it will be discontinued and all its sales will be sold.
The UK CEO Will Wright of Interpath proved that “the rising cost and economic challenges like brittle consumer trust” proved to be very challenging to remove “for serafin”.
Interpath said that options are being detected for business and its assets, including the Serafin brand.
The retailer’s flagship store was in Kensington High Street, London, but other famous shops like John Lewis and Next also stock up its belongings.
Prior to withdrawing in private ownership in 2023, London’s listing at London Stock Exchange in 2021 increased the popularity of Royalty -run Serafin -run popularity.
Interpath said in April this year, the company “re -launched its brand identity, which focused a focus on the form, function and fit”.
A statement said, “However, the pressure on the cashflow continues, to mount, business directors demanded a quick review of their investment options, including the discovery of sales and refinance options.”
“Sadly due to no solvent option being available, the directors then took a difficult decision to file for the appointment of administrators.”
Interpath said that as a result of the company’s collapse, employees should be supported to claim for fruitless payment service.
