Culture reporter
Getty imagesFormer NASA engineer Mark Robert has become the latest YouTube star to get his Netflix deal.
The 45 -year -old has more than 70 million customers on YouTube and is known for his videos about science and technology.
Robert has created a new competition series for The Streammer, which he is making with the production company of US talk show Host Jimmy Kimmel.
Robert is running at the footsteps of some other popular YouTubers – Netflix signed up to the children’s recreational Ms. Rachel earlier this year and British youtubers made a deal with The Cydeman In 2024.
Getty imagesKimmel, who depicted Robert several times as a guest on Jimmy Kimmel Live!
He said: “Mark’s videos are so clever and inventive, it is easy to forget that they are educational”.
Robert’s videos regularly racks at least 10 million ideas, with several 100 million obstacles.
Media advisor Joe Redfaren said that streaming giants like Netflix are signing successful youtubers as they have a proven track record and big fanbase.
“They are not giving success overnight, they have spent time to build their audience, repetitively reheat their content,” he told the BBC.
Many of these content creators are “self-shooting manufacturer, directors and editors [who] There is a special skill set that is unusual and lacks with lots of streamures and broadcasters “, he said.
SidemenWhile Ms. Rachel’s YouTube show was brought to Netflix in its original format with four special episodes, Robert would develop a completely original show for young audiences.
The animated show Cocumen, which began on YouTube in 2006, was acquired by Netflix in 2020 – but the company has recently chosen not to renew its deal.
The show, which is only 200 million customers on YouTube, is now going to Disney+.
‘Kudos and an element of validity’
Sidmen, which is made up of seven British material creators, took his reality shows inside Netflix and is also aiming to create an American version.
Talking to BBC last yearVik Barn said that he and other sedmen members “hit Seema”.
Redfaren asked for creators such as Sidmen, which is contacted by streamers and broadcasters, “still has an element of kudos and validity to work with those platforms”.
“They [the creators] Smart operators and media businesses are in themselves and they know that their primary platform is risky, “he said.
Redfaren said they are willing to set up a branch outside because it can only take “an algorithm change to interrupt the YouTube business model”.
Getty imagesSwitching from YouTube is not always plain sailing, however, has been shown by Mr. Beast’s 2024 Amazon Prime Show Beast Games.
The series gave 1,000 participants a chance to win the $ 5m (£ 3.5m) award and advertised them as the world’s largest live game show.
However, An American trial still continues Along with many participants, who claim that they were abused on the set of the show.
Amazon allegedly invested $ 100M (£ 74m) in the first series, but Mr. Beast says it exceeded the budget during production.
Despite this, the Beast Game has been renewed for two more seasons, DiversifiedIn which it is also said that the series attracted 50 million spectators in 25 days after its premiere.
Streaming giants and broadcasters have regularly thought about “where future fans are coming from”, but he said, but he said that there is a concern that the young audience could get “membership fatigue”.
The advantage of YouTube is that it is free to access, which redfern states that “is very compelling”, while it also provides many creators under one roof.
