Lululemon is sueing costco, who is accusing the retailer of selling the “misleading identical” replicas of its jackets, sweatshirts and pants.
In a trial filed in the US District Court on Friday for the Central District of California, athletic and lifestyle costumes claim that some costco products copy their own designs so closely that this “trade dress” forms a violation, which happens when a product is a more copy so that it confuses consumers.
The apparel company claims that the “knockoff” design, or product “dups”, “dups,” violates the trademark law because “some customers wrongly believe that these violated products are authentic lululemone apparel.” In other cases, “customers buy specifically violated products because it is difficult to separate them from authentic lululemone products,” the case accuses.
“In fact, an objective of selling ‘dups’ is to confuse consumers after sales and after sales, assuming that ‘dups’ are the authentic products of the plaintiff, when they are not,” is accused of the trial.
The lululemon refers to itself as a “path-breaking” apparel company in the trial, which has set a new standard for the performance athletic wearing, saying that its “construction techniques” and “strategic fit” help it stand for consumers. For comment, the company based in Vancouver, Canada said it fiercely saves its products.
“As an innovation -headed company, which invests significantly in research, development and design of our products, we take responsibility to preserve and implement our intellectual property rights very seriously,” told CBS Manivach, a spokesman for the Lululemon Company.
Costco did not immediately respond to CBS Manivatch’s request for comments.
While copycat products can be built so poorly and designed that they do not have any threat to the original, the dups of the costco have stirred up their verification for authentic lululemone accessories. 1 January title in Washington Post Reading“Is that Hoodi Lululemon or CostCo Dupa? Nobody knows but you.” On social media, users post images and videos of costco athletic-wise products with havehtag #Luludupe or #LulluleMondupes.
What is the costco copy to Lululemone?
Objects at the center of the lawsuit include Lululemon’s popular “scuba” hoodies and sweatshirts, its “defined” jackets, and “ABC” stretch pants – which resemble the Khaqis pants – for men.
Lululemon’s scuba hoodi retals for $ 118, while its define jacket is sold in $ 128. The ABC pants cost $ 128.
According to Lululeman, costs violating costCo include:
- Danskin Ladies Half-Zip Hoodi
- Dansin Half-Zip Pulover
- Jockey ladies yoga jacket
- Spider women yoga jacket
- High-tech men’s scuba full zip
- Kirkland 5 pocket performance pants
Lululemon is demanding damage as lost profits, and violation of Lululemone claims violated business dress to stop the manufacture and distribution of products for costco.
