The scenario of India’s smartphone market in the first half of the year is now clear. IDC’s latest worldwide quarterly mobile phone tracker (read report), says that 70 million smartphones were sent to the country in the first six months of this year-and this means that 0.9% year-to-year growth. This is a story of stability, or plateauning, it depends on how positive you feel today. Out of this number, 37 million shipments came in Q2, which was a 7.3% increase compared to the same quarter before a year. There are two reasons for demand in this control. First, consumers are not upgrading the existing phone or buying new phones as much as a few years ago. Secondly, the average selling prices are rising, which is at the IDC 2Q25 at the US $ 275 and 10.8% year-over year growth, and it is forcing potential buyers to shop in terms of value.
Speed is a big thing for phone brands, as it is for a broad market trajectory. Vivo achieved an increase with Samsung (14.5% shares; 21% growth) and Oppo (13.4% shares; 25.4% increase) with a large -scale (19% share, 2Q24 to 23.5% increase). Apple has increased by 19.7% compared to a period of year-by-year, with 2Q25 shares 7.5%, which is 6.7% in 2Q24.
Worrying negative trajectory? There is Xiaomi, which is at 9.6% stake in IDC number 2Q25, a decline of 23.5% compared to a 3.5% stake at the same point in the previous year. Xiaomi may be hurt by a well -rising average selling price, as the company’s Redmi phone (which bring volumes and scale) has stepped into high value points, on the last few generations continuously. Are users not like this?
I am also concerned about OnePlus, which is already a lower base of 4.4% shares last year, 39.4% to 2.5% in 2Q25. The average selling price growth does not hurt the onePlus, which are traditionally stronger in the premium price band. What did you give? It is difficult to assess, at the point, looking at their latest flagship, and more expensive in variance Samsung Galaxy and Xiaomi 15 to reduce the 15 series options. The Nord series is also ticking boxes on glasses, appeals and experience. Wonder what gives?
Tech Spotlight: Adidas’ Liverpool Jersey 25/26
Later this week, the new Premier League season is going on. The rivalry can resume, any feast is compulsorily dialed. As we get closer to kick-off (Liverpool vs. Bornmouth is the first stability), something is important that we should chat about. Jersey. In European football for the new season, two important kit suppliers are deals – Liverpool X Adidas (third time in their history), and Manchester City with Puma. I will focus on the former, for the reasons that make sense without the need for clarification. And at that point, it should be noted that Liverpool and Adidas are starting a 10-year partnership-good time for the sides, as the Premier League Champion with Liverpool.
There is a “authentic” jersey ( 8,599 in India), at home and distant versions, which I will first focus on. The primary content is 160 grams of jacquard in which the heft is weaving – this means that the yarn moves horizontally in the fabric instead of the more common taunting weaving which finds vertically in its own way. Jacquard fabric has its advantages in the football jersey. First, it allows separate knit density during being a single continuous panel, which helps in building breathing areas in addition to a jersey and more support where the structure requires it. And it shows, as you wear jersey. Secondly, loss of weight loss while not compromising strategic elasticity, although no gram Munda will be more pronounced for aristocratic athletes than Munda American mortal.
Fan jersey (price) 5,999) Uses a technique called Eraorayi, with a main idea of keeping you dry and cool. The way it works, a hydrophilic finish (it is an additional treatment to absorb water instead of collecting beads) draws moisture from your skin on fiber and spreads it for sharp evaporation. Great if you play this jersey regularly or run.
Performance philosophy is quite familiar with the Nike era from last season’s authentic player-Kalpana Jersey, but the tooling of Adidas is very different. Nike’s Dri-Fit Adv Tech used athlete-mapped, open-hole zone to push the airflow through high-hot areas. Instead, Adidas uses different and more sophisticated methods to reach the same result with micro-concenting and ridon fabric architecture. It also marks a development from Liverpool’s previous Adidas Generation (2011/12 season), when the clilak was standard. This was followed by a mixture of focus moisture control and simple ventilation channels.
For records only, the liverpool home kit is called Strawberry Red, and White Ae Kit, Wonder White. Liverpool last participated with Adidas for the kit in 2012. The Classic Liver Bird Crest is back.
Spirituality and data
There are very few people who balance knowledge with philosophy. Last week, when writer Nitin Seth invited me to the launch of his third book, Human Edge in the AI Edge, I got very little chance, I was missing a chance to talk about all things about artificial intelligence. Why? Because this book, as Seth told me, fulfills Trfecta because he imagined – digital age, data and now AI (winning in the digital age and mastery in data contradiction, its previous titles). Keep in mind, in the AI era, the human edge is being released soon on more Indian languages starting with Hindi in a few months time.
I was most interested in the chapter? Mantra 3, Join yourself through spirituality. “There is noise around us. At that time, it is very important to look inside ourselves, and it is how I define spirituality,” they say. Seth talks about the elite peace (something you may have felt, but perhaps not felt in many words). He believes that to make something meaningful about our life, there is a need to balance religion (duty, right way, natural law) and salvation (liberation) with Arthua (prosperity), Kama (Anand). A line that stands out – “As AI automates more functions and intensifies our outside world, our interior world needs to pay more attention”. And for that, Seth’s expansion is that finding a balance between spirituality and materialism is the answer to our current crisis whether it is at a person, organization or large scale, nation level. It is spirituality that can provide a deep approach. The reason for this? Seth says that the discrimination may not reach well in the coming years, but our ability to explain, reflect and work with knowledge.
key takeaways? Stop for self -reflection, align action with values, practice mindfulness, prioritize knowledge on information and balance ambition with inner peace.
Broadband landscape
Our regular readers must have noted that we interact from time to time mobileAnd the country’s broadband landscape. For this, in addition to official regulatory numbers, some reports that reach time -time are useful in painting a trend. Network Measurement and Insights Platform OpenSngle’s latest fixed broadband experience report (this is HereIf you want to read it) tells us that the country’s fixed broadband penetration is currently 15%, and that this difference compared to the size of the economy, is mainly due to lack of infrastructure of the last mile, especially in rural areas, where more than 60% of the population is. This is why I will focus on wireless broadband data, as it can be a good future for those who are not yet connected to a broadband line in traditional meanings. There are specific matrix, which gives us an interesting picture of a product cycle that is still in the very early days.
- Although it is changing. FWA, or fixed wireless access which often depends on 4G or 5G networks, has exceeded one third in 2025, to reach 7.4 million in late May (India’s Telecom Regulatory Authority is also mentioned). FWA is proving important to connect rural areas of India, as it takes advantage of broad mobile towers and can be enabled with limited incremental investment by mobile operators. The FWA provides a sharp and cost -effective way to promote the availability of fixed broadband, especially in underscribed markets, to deploy the type of broader physical network which requires a wired broadband network.
- OpenSignal data suggests that FWA, these products with two main operators are able to offer these products Reliance Jio and Bharti Airtel, so far are able to give streaming and video calls so far, as well as largely interval-free uses. In the average download speed steak, Airtel’s exterium airfiber occurs with 40.7Mbps, while Jio’s Airfor logs with 28.6Mbps. Both readings, despite the difference, are good to match the low-end fiber broadband connection on an average. There is also a balanced stability with upload speed on 29.8Mbps (Airtel) and 16.3Mbps (JIO).
- “Interestingly, Airtel’s wireline download speed is less than 2Mbps compared to its FWA speed, just 2.5Mbps for JIO with this delta. FWA is providing a competitive experience for wireline for most homes in India, giving it a competitive edge with comprehensive availability and simple installation,” report notes. Across the telecom circle, it is either a landscape of Airtel’s FWA either leading to quality stability, or it is a tie.
