The Lego Toymaker saw its sales flourishing in the first half of 2025, which thanks to the partnership with famous brands such as plant-themed bricks and Formula 1, Pokémon and popular animated Children’s series “Blue”.
The Danish toymaker saw a 12% increase in revenue in the first six months of the year, compared to the same period last year, the company was named $ 34.6 billion, or $ 5.44 billion US dollars, Lego in Danish Croner. Informed On Wednesday. Consumer sales also increased by 13% during the same period.
Lego CEO Niels Christiansen said in the company, “This growth is inspired by our big and new products. statement,
Lego also expanded his brick-and-mortar appearance, opening 24 new stores from January to July. There are now a total of 1,079 stores worldwide.
Arriving for comment, a Lego spokesperson referred to CBS Manivach for the company’s statement of earnings.
Here are new Lego sets that are promoting sales.
Vegetative collection
This year so far, one of the company’s bestseller is its Lego vegetation collection which has been increasing continuously since then Launched In 2021 with a flower bouquet and bonsai tree set. The latest plant-themed brick sets include Lego’s latest plant-theme Hibiscus flowers, Rose flower, Saras More.
“Lego vegetation was popular around shopping opportunities like Valentine’s Day and Mother’s Day,” Lego said in her earning statement.
Lego 
Sutra 1
Set of Sutra 1 Race cars also helped Lego sales in the first half of 2025. The toy company unveiled its partnership with F1 in 2024, and according to its website, offered brick forms of all 10 official team cars in the prestigious racing series.
Lego 
Blue
The brand deal with popular franchisees such as Harry Potter, Star Wars and Fortnight has become a prominent of the toymaker. In March, Lego introduced six Blue Plasset For children aged 2–5, popular Australian animated children’s shows are characterized by sculptures of four main canine characters.
The next year will raise its partnership with a multier cooperation with Lego Pokémon, the Japanese franchise created over 25 years ago which became an event worldwide.
Lego 
Lego sales increased during the Kovid -19 epidemic as the families stayed indoors. Since then, Lego has headed the world’s largest toymaker, according to the market analysis firm Statista, ahead of Mattal and Hussbro ahead of American companies – the manufacturer of Barbie and monopoly – and the Bandai names of Japan, the Bandai names, Tamagochi pets and the manufacturer of the power rangers.
Lego, a family -owned company founded by Ole Kirk Christiansen, began production of reputed plastic toy bricks in 1949.
Contributed to this report.
