Published on: August 07, 2025 03:46 pm IST
While Apple has not yet officially confirmed the date, the reported iPhone 17 launch event matches the historic launch rhythm of the company.
According to a new report by the German tech site iPhone Tick, Apple is allegedly gearing up to unveil the iPhone 17 lineup on Tuesday, September 9, 2025. The date of the launch event was reportedly shared with a cellphone carrier in Germany, which is often given in advance to prepare marketing and logistics operations.
The leak date is aligned with the general launch pattern of Apple, usually held during the second week of September, and avoided from known blackout dates such as September 11. Sources quoted in the report shows that for pre-ordereds iPhone 17 The series will begin on Friday, September 12, with devices stores kill shelves and shipping customers on 19 September.
What is expected in apple event
The incident is expected to show four new models:
iPhone 17
iPhone 17 Pro
iPhone 17 Pro Max
iPhone 17 AirA thin model that is expected to replace the previous plus variants.
The introduction of the iPhone 17 Air will mark a change in Apple’s product strategy that targets users who prefer a slim, light device without compromising on performance.
There are also rumors that Apple may change its annual release cycle. Future lineups can be divided, with pro models launch in September and spring consists of standard or entry-level variants such as iPhone SE or air launching. If this happens, the 2025 iPhone 17 lineup may be the final integrated September launch for all major models.
Apple Watch Series 11 can also be launched
In addition to the new iPhones, Apple is expected to introduce the Apple Watch Series 11 in the same event. Apple usually opens a pre-order for its new wearbals on the day of the announcement, and Series 11 is likely to follow the same schedule as the previous model.
While Apple has not yet officially confirmed the date, the reported September 9 matches the company’s historic launch rhythm. More concrete details including media invitation are expected to be declared by Apple in the coming weeks.
By then, the iPhone fans can temporarily mark their calendar on September 9, 2025, on the day the iPhone 17 series makes her debut.
