ELF executive supports Matt Rife Advertising Campaign from customers

An executive for the makeup brand ELF is trying to shut down social media temperature after reducing the resentment among users starring stand-up comic mats after his company’s latest advertisement.

In an interview with the outlet “Fashion business“(BOF), Chief Marketing Officer of Beauty Brand, Corey Marchisotto talked about what went wrong with his advertisement, stating that his resentment was never the reason for his intention.

“Obviously we are very surprised,” he said. “There is a big difference between our intentions and how it missed the mark for some people … we always aim to give positivity, and it was not one.”

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“So we find ourselves in a situation where, with much honesty, it doesn’t feel good for us,” Robsoto said.

The cosmetics brand published advertisements on Major social media platforms last week. Commercial depicted RIFE and drag queen Heidi N closet as “Alfino and Schmines,”, which is a spuf lawyer pairing in a legal commercial fight for consumer rights for inexpensive cosmetic products.

However, the clip took big heat from online users, including several major beauty and fashion-affected people, who were angry that ELF appointed The Rife after jokes about domestic misconduct during its 2023 stand-up special, “natural selection”.

In particular, the comic told the story when he and his friend saw a waitress with a black eye, while they were eating in a restaurant in Baltimore. He explained that both of them questioned why the owners of the restaurant will not have the employees in the kitchen so that the customers would avoid asking questions.

“Yes, but I think if she can cook, she will not get a black eye,” Rough jokingly said.

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When people reacted a poorly to the joke at the time, RIFE doubled, made a statement, in which social media users were directed to offer a link “forgiveness”, if they had ever been angry with a joke. Links brought users to a website where they could buy helmets with special essences.

In response to elf’s new ad last week, “nikkietutorials,” a cosmetics influence with almost 9 million followers on tiktok, commented, “aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa So disappointed. “

Others also trapped the video in their commentary sections. Maddy Lucy Dan, a tickery user with 1.4 million followers, wrote, “In the Netflix stand-up of Matt Rife, she opened with a mockery of domestic violence, which means that if she can cook, a woman will not have a black eye.”

The beauty brand responded to Baikalash, made a statement last Wednesday, admitted that working with RIFE was a mistake.

Elf said, “You know us, we are always listening to us and we have heard you. The purpose of this campaign is to spot beauty injustice in beauty, we understand that we missed the mark with the people whom we care about in our Yogini community,” Elf said.

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During his interview with BOF, Marchisoto explained why the ELF went with RIFE for the advertising campaign. She said how 80 percent of RIFE Ticketkok audiences are women, with 75 percent of the age of 34 – the “The Right in the Sweet Spot” of the target audience of the makeup brand.

The executive said that at the time when ELF had created its campaign around RIFE, he was getting 80 percent positive connectivity with his audience, so the brand thought it was a safe condition.

“We [are] It is very much known for operations in real time, it means that cultural should be in zeitgeist. So we are not seeing in the rear view mirror when we are operating the real-time marketing machine, “he said.

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RIFE has so far responded to the request for Fox News Digital’s comment.