PA mediaA poster for the broodogue has been banned by the advertising sentinel that alcohol can beat boredom, loneliness, or frustration.
The advertisement for the firm’s wingman beer seen in May was in the headlines: “Brudog. Always got its back.”
It continued below: “Awol-wifi fails in life, the weather becomes hostile, and your friend’s ‘five minute’ turns into a full-scale delay. But Wingman? Wingman stands firmly.
Advertising Standards Watchdog (ASA) said it received a complaint. Brewdog said that the advertisement promised reliable quality rather than giving any kind of relief.
The firm said that it did not believe that the advertisement had claimed or inherent whether beer had a medical or mood-shattered effect, nor was it that the advertisement suggested was necessary or priority in life.
The ASA admitted that the poster had an Air Force theme, including the name of the product, “Always on Station, Allways Mission-Ready”, and some imagery, including a bird, wearing a flying jacket, helmets, and black glasses.
It also noted Budog’s comments that the advertisement depicted the Wingman session IPA as reliable quality.
But it compared the scenarios where someone was “disappointed and bored, potentially alone” was likely to be seen as a problematic “.
It states: “The implication was that Wingman was a solution to overcome problems that resulted in boredom, frustration and potentially as a result of loneliness.
“For those reasons, we considered AD that drinking alcohol could remove boredom, loneliness or other problems and concluded that it violates the code.”
PA mediaThe ASA ruled that the advertisement should not be visible again, saying: “We asked Budog to ensure that their future advertisements do not mean that drinking alcohol can remove boredom, loneliness or other problems.”
A spokesperson of Brewdog said: “We accept ASA’s decision on our recent Wingman advertisement and we are disappointed with the result, which we believe that does not reflect the soul or intentions behind the campaign.”
This is not the first braidog advertisement criticized by ASA.
In July 2022, Brewdog was sent an email to customers, suggesting fruit-flower beer counted as “one of your five days”.The regulator said that the advertisement could not be visible again and warned Budogs not to repeat the claim.
Last year, Scottish Brever gave shopkeepers a chance to find a gold that could be worth £ 15,000 Hidden in cases sold from your online store.
But some winners complained to the ASA when they came to know that the coaches were not solid gold, but gold was instead.
The regulator banned advertisements, Budog’s co-founder James Watt admitted that the firm had found the campaign “wrong”.
The company was founded by Mr. Watt and Martin Dicky, both fishermen at that time, in 2007 in Fraserberg, Aberdeenshire, in 2007, just before growing in the £ 1BN brand in a decade.
It is known for its craft beer and IPA, and is worldwide brooariies and pubs, including 71 in the UK, 17 of which are in Scotland. It also has bar in Dubai, America and Australia.
However, earlier this month, Brewdog announces plans to close their 10 timesSaying that they were no longer “commercially viable”, they were awakening a fierce response from unions on the possibility of job cuts.
Mr. Watt stepped as CEOs in May last year, stating that he would move to a newly created post of “Captain and Co-Founder”, stating that he maintains his shares in the company.
