As a result, the profile of the club has gone through the roof and will only be pumped by their Amazon Prime documentary series, which have come out by NFL Legend and Minority Investor Tom Brady, which aired on Friday.
It is difficult to think about a championship club that has demanded more eyeball on them in recent years.
Defender layers, which are used for life in the goldfish bowl coming through the youth system to play for Manchester United, say the nonsense around the blues is understood.
“I am confident that there is a difference between the propaganda and the buzz,” he told the BBC Midlands today.
“Promotion is around clubs where things can happen, it is buzz because something is really happening.
“And that’s why other clubs and fan are saying things – but it is part of football and we love it.”
When Sir Alex Ferguson handled the success-success Manchester United in 1986, he said that Liverpool was his final driving force to knock Liverpool “away from his perch” dominant rivals.
However, Birmingham’s leaf is not as sublime as Reds was’, or now, Laard understands his league rivals that will echo the spirit of furguson.
“This is almost like fuel for us,” he said.
“Because the Birmingham that is created is very heart and when we go out on the pitch, it is 100% pedal for metal.
“To be honest, it is not going to influence us because it is thrown everywhere opinion and opinion – someone says something good and someone says something bad.
“We all have a goal here. We want to live in the Premier League.
“It’s one thing when, no, and we are all operated – we all wish to live there and we are all working hard to be there.”
