Business reporter
TravelAn advertisement by trip drinks has been banned to make unauthorized claims, “it can help you feel calm”.
Advertising for drinks, including cucumber, peppermint and magnesium, also claimed that it can help or reduce stress and anxiety.
It was not corresponding to the rules on marketing food or beverage materials as health benefits, found in the investigation of the advertisement watchdog.
Trip said it had removed the claims, while it was waiting for external advice, but was expected to remain in future claims.
Trip drinks have tapped into a cumbersome market for non-or-drug beverages, widely advertising on social media and herself is placed in a position as a brand that uses materials that it claims, relaxes people.
It calls itself “UK’s No. 1 CBD brand”. CBD, small for canbidiol, is an extract of the marijuana plant and is usually advertised as a comfortable, although it does not inspire “high” like other compounds found in the plant.
The Advertising Standards Authority (ASA) upheld three complaints made against the advertisement of trip for its cucumber and mint tasted drinks. It appeared with words on its website in December: “In the morning, try to help me find something cool before a long day, or take a trip to relax when the work is over.”
ASA found that the company hosts a host of claims about “viral materials” about its “viral congregation” range, which were “quiet”. These included the lion’s mane extracts, L-Thinine and Ashwagandha.
TravelGreat Britain Nutrition and health claims register which nutrition and health claims are allowed in advertisements for food or supplement. It was not allowed, ASA found.
Some of the languages used in the advertisement, such as “designed for calm” and “simply help you feel calm”, consumers will find out that the trip drink reduces anxiety, the ASA ruling. These were implications that were prohibited by the GB register, it said.
The Watchdog also found the advertisement suggestion that the magnesium in the drink could reduce the level of serum cortisol which dissolves the code. Cortisol is commonly known as stress hormones.
ASA also found that the claim of “0G coupled sugar” claim was wrong and therefore violated the ASA code of the advertisement.
The Watchdog ruled that the advertisement should not again appear in the same form, and said that it had asked the journey not to claim that its drinks could stop, treat or cure human disease.
