A Instagram post by TV personality Jemma Collins, which has advertised a weight -loss drug and app, has been banned.
Star posted: “I am starting two sizes this year, thanks to Yazen’s weight loss app and medicine”.
It is illegal to advertise the prescription-cavalry weight loss drugs and was one of the nine advertisements banned in a crack by Ms. Colins’ Advertising Standards Authority (ASA).
Ms. Collins reported an ASA investigation that she admitted that her positions had promoted Yazn Vet-Loss service and app and would follow the guidance in future.
Yazen is a Swedish Digital Healthcare brand that offers users a doctor-convened weight-loss program that combines prescription drugs with lifestyle coaching.
Ms. Colins posted a video advertisement for the brand on her Instagram on 6 January this year.
Now in the banned advertisement, Ms. Colins describes how Yazen has helped her and said: “I am not asking anyone to go on this medicine, but it is prescribed on NHS.”
Although the advertisement did not name a specific weight loss drug, ASA said that it gave references that violate its code.
ASA said it sought advice from drugs and healthcare products regulatory agency, which expressed concern that consumers were likely to request a prescription weight loss drug.
Therefore, advertisement was considered as promoting those drugs to the public, violating the ASA rules.
Eight other advertisements banned to promote leaflets promoted only weight loss drugs to the public:
- Meta advertisement for a payment for Chequp helotyWhich states that “take the first step to lose permanent weight with Chequup”.
- Meta advertisement for a payment for Healthhexpress.co.ukWhich included a partially visible injection pen and an image of code breching text
- For a payment google search advertisement for a payment Junipar UKWhich states that “GLP-1 weekly weight loss injection” and an image of an injection pen were shown.
- For a payment google search advertisement for a payment Flow ClinicWhich includes the text, which states, “Turn off 35% for weight loss order online treatment of weight loss online”.
- A paid google advertisement for SemenIn which it is said that “Sempene makes weight loss easier.”
- Meta advertisement for a payment for Cloud pharmacy You can order the messages of texts between two friends discussing new weight -loss drugs online.
- For a payment google search advertisement for a payment Pharmacyonline.co.ukIn which “obesity treatment jab” and an image of a box containing a liquid vial, which was shown.
- For a payment google search advertisement for a payment Flow ClinicIt was observed on 2 December 2024, which included the lesson which consisted of “weight loss injections”.
The ASA has ruled that none of these advertisements can again be seen in its current form.
