‘I am being paid to fix the issues caused by AI’

AI is earning additional money to me, a product marketing manager calls Sara Skid, who writes for tech and start-up companies.

In May, Ms. Skid was contacted by a content agency to immediately re -work the website copy that was produced via generic AI for a hospitality customer.

What was believed to save money, instead, caused hosting problems.

“This was the type of copy you usually see in AI copy – just very basic; it was not interesting,” says Ms. Skid.

“It was going to sell and plot, but instead it was very vanilla.”

Ms. Skid, while charging 100 (£ 74) per hour, spent about 20 hours writing the copy. Instead of making small changes, he had to “recreate the whole thing”.

Ms. Skid, who lives in Arizona, is not worried that businesses are switched to AI, such as Chatgpt, instead of using copyriers like herself.

“Maybe I’m getting naive, but I think if you are very good, you will not have trouble.”

For now, she is hearing the authors whose main role is now to fix the copy brainstorm by AI.

“Somebody joined me and said that it was 90% of his work right now. Therefore, it is not only earning me such a wrong way, there are other writers.”

Ms. Skid is definitely not an anti-AI and assumes that it can be an excellent resource.

“My husband and son are dyslexic and it is very difficult for him to write – anything to help someone write; it can be a lifetime.”

Over the years, generic AI has launched and has been moving to systems such as Chatgpt, and Google Gemini developed by business Openai, so that Google Gemini to replace business practices and cut time and money.

More than one -third (35%) of small businesses plan to expand the use of AI within two years, which is increasing up to 60% for the purpose of rapid sales increase, According to research by the federation of small businesses,

However, some businesses are running, and as Ms. Skid shows, it can often cause more work and costs than in intent.

Certainly, it is the experience of Sophie Warner, a co-owner of Create Designs, a digital marketing agency in Hampshire in the UK.

In the last six to eight months, he saw an increase in requests to help the customers who have moved to AI for a quick improvement, but have run into problems.

“Before the customers convey the message to us with their site or wanted to present a new functionality,” says Ms. Warner. “Now they are going to chat first.”

Ms. Warner says that the clients have added a code on their website which has been suggested by CHATGPT. She says, resulting in the websites crashed and customers are becoming unsafe for hackers.

She indicates a customer who manually updates her event page, which she says that she takes 15 minutes, instead turned into a chatgate for easy instructions.

The error eventually “cost them about £ 360 and their business was down for three days”.

Ms. Warner says that it is also for big customers.

“We are spending more time to educate customers on results [of using AI],

“We often have to charge an inquiry fee to find out what has gone wrong, as they do not want to accept it, and take longer than the process of correcting these mistakes if professionals were consulted from the beginning.”

For Research and Innovation at Bayas Business School, Professor Feng Lee, Associate Dean, says some businesses are very optimistic what the current AI equipment can do.

He explains that AI is known for hallucinations – to generate materials that are irrelevant, formed – up or incompatible.

“Human inspection is necessary,” they say.

“We have seen that companies generate low-quality websites or implement the faulty code that breaks the important system.

“Poor implementation can lead to iconic damage and unexpected costs – and even important liabilities, often need to re -function by professionals.”

In Gujarat, Northwesten India, Copyeriter Kashish Barot says it is editing the content written by AI to us that looks more human for US-based customers and removes the sentence pattern that gives it a sound like AI.

Despite the often poor quality of materials, she says that customers are being used for the speed of AI and it is creating unrealistic expectations.

“AI actually feels that it is a few minutes of work,” says Ms. Barot, who says that customers are using open AI chats.

“However, good copy, like writing, takes time because you do not need to think and not like AI, which does not understand the nuances well because it is curing data.”

The promotion around AI has motivated many companies to experiment without a realistic understanding of clear goals, adequate infrastructure, or distributing technology, Pro. Lee says.

“For example, companies should assess whether they have the right data infrastructure, governance process and in-house capabilities to support the use of AI. Relying on off-the-shelf tools without understanding their limitations can lead to poor results,” they say.

Openai says that Chatgpt can help with a wide range of tasks, “but the results vary depending on the model used, the user experience is working with AI, and how the prompt is written”.

It also states that there are several versions of Chatgpt.

“Each of our models has different abilities to complete different tasks.”

Is Warner concerned about the effect of AI, if – as required – it improves rapidly?

“Yes and no,” she says. “While it seems like a quick and inexpensive option, AI rarely takes into account unique brand identity, target demographics, or conversion-focused design. As a result, most of the output looks normal and can actually damage the reputation or effectiveness of the brand.

She says: “While AI can be an accessories, it cannot only replace the value of human expertise and reference in our industry.”