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Pensacola, Fla. – Goodbye, Old Timer. Hello, modern era.
A iconic American restaurant chain, known for its warm and comfortable Southern -style comfortable food, is cooking controversy with its new logo.
After 48 years, the cracker barrel has given a new introduction aesthetic – But not everyone is loving it.
In fact, critics say that it is a recipe for disaster.
Cracker barrel unveiled new simplified people: ‘Our story has not changed’
The new logo of the cracker barrel is only a lesson. (Cracker barrel)
People on the ground in Pensaccola, Florida – where the older logo still shines above the interstate – was in a hurry to take out the criticism.
Joseph Croffard, a veteran from Vietnam, a resident of Pensacola, told Fox News Digital, “It gets away from heritage. When you become 81 years old, you remember that the way the place started, remember.” “And it has taken away from it.”
Crawford said, “These are old things on which the country was established. Honesty. Honesty. Honesty. Your word means something – forgets,” said Crawford.
“Yes, I think the cracker barrel is fixing itself the big light,” Brandon Gissclare told Fox News Digital.
Gloria Kolman said that she does not mind the new people.
“What’s this … I think they are shooting a dead horse,” said Kolman. “I mean, I think logo is fine. Why are they strengthening the wheel?”
Cracker barrel executive said the restaurant remodelers ‘What do guests have demanded’
Old people have “old timer” or uncle hersel. (Istock)
A major point of controversy – “Old Timer” or uncle Harshele – The Man in overall, sitting on a porch and bending against a barrel. Well, that is history. The new logo is only a lesson.
“Old Timer” has become a very loving symbol for millions of Americans, which highlights the spirit of rustic indifference, especially for those who are looking to cut to eat on a long road trip.
Micah Mann said that she hopes that the old country’s shop brings back the “old timer”.
“I think it’s different, you know, to make sure it is. I think the old logo is like that I have grown,” said Mann. “I remember going on road trips and just stopping at it. And I really went here as a child … You know, it’s definitely different that I have grown up.”
Maan said that the old logo “they are known for.”
Melissa Boardon agrees. “I think the origin should stick and stay because these people came for it, the original and the kind of style,” he said. “It’s just … it’s great.”
Cracker barrel customers hate ‘new look in viral social media videos of restaurant series
According to a company press release, the new logo is still anchor in the cracker barrel’s Signature Gold and Brown Tone “and” Now lies even more closely for the iconic barrel size and word mark that started it. “
Cracker is barrel Investment of $ 700 million The broad makeover to replace its 660-plus restaurant across the US includes “decled” dining rooms and updated interiors that reflect a bright, more modern vibe.
The new logo was manifested as part of the company’s “All the More” campaign which includes a cooperation with the new menu Prasad and the country’s music singer Jordan Davis, who acted in a new commercial for the company.
“It’s different, but I get it, trying to modernize the new 2025 world,” Mark Gradewhel said about the new look. “But it removes with some old school that was used for everyone.”
Wendy Gisclare gave a vigorous “not” when he was asked if he was still eating in the cracker barrel that the logo is changing.
“Like the American Eagle … I went to American Eagle last week and I and my son bought clothes and jeans and everything else.
The new text-only logo of the cracker barrel ‘How do you destroy a brand,’ critics claim
Cracker barrel is a favorite stop for Americans on road trips. (Through Luke Shrants/Bloomberg Getty Image)
A representative of the cracker barrel told Fox News Digital in a statement that the values ​​of the company had not changed.
“Our values ​​have not changed, and the cracker barrel’s heart and soul have not changed,” the company said. “And uncle Herschel remains in front and center in our restaurant and our menu. He is the face of ‘The Herschel Way’, how our more than 70,000 employees provide the country’s hospitality, for which we know. The cracker barrel is a destination for more than half a century and a destination for the community, which also works for the people of the brand, which is more in the ingenuine barrel size and the word which is more in the word, which is more in the word and the word. Was. “”
However, Cracker barrels (CBRL) shares tumble More than 12% on Thursday, the biggest decline since April.
Crawford said he feels that the cracker barrel needs a reverse course.
The cracker barrel is also rebuilding its restaurant – the series is going to a more bright and modern stretch. (Through Luke Shrants/Bloomberg Getty Image)
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“Remember that he made a mistake, put his head down and said I was spoiled and correct it back,” he said.
But Crawford admitted that he would not soon leave the comfortable food of the country-style at any time.
Crawford said with laughter, “Oh, I will be blessed and will say a little about it, but I will probably still come back there.”
Fox News Digital’s Kil Shamidbair, Landon Mione, Lindsay Cornic, Amanda Macias and Peter Burke contributed to the report.
