Apple is increasing the price of a membership for American customers for its Apple TV+ streaming service.
The technology giant said on Thursday that an Apple TV+ membership will now grow from $ 12.99 per month by $ 9.99. The annual cost for Apple TV+ will be $ 99.99.
On August 21, new pricing is effective for new customers, while current customers will see changes 30 days after the date of renewal of their next service.
Apple’s original materials include programs like “The Morning Show,” and “Severns”. The company increased the price of Apple TV+ in October 2023, when a monthly membership in the US increased from $ 6.99 to $ 9.99
This step also comes after both Netflix and NBCUNIVERSAL’s peacock streaming service Increase their prices earlier this year. In January, Netflix increased the cost of a standard plan with advertisements with advertisements per month to $ 6.99. In July, Mayur increased its membership rates to $ 3, leading to the cost of the premium plus plan to $ 16.99 per month.
