People who buy less fast food in the form of grocery prices are high

People are spending less on fast food this summer, but those foods are changing with small behavior from supermarkets according to new consumer research.

Casual and fast-food restaurants have seen a 6% decline in customers in the middle of July in three months, which have been found in worldpanel research, compared to the previous summer, compared to the previous summer.

But the shopkeepers were still buying branded grocery items instead of swapping for cheap, their own brand options.

Worldpanel said the price inflation of grocery fell marginally from July to August, but consumers are still trying to save due to the high cost of everyday essential things.

Fraser McCwit, head of retail and consumer Insight at WorldPanal, said high grocery prices affect people’s spending habits in other areas, such as eating.

“What people pay for their supermarket shopping, often affects their expenses even in other parts of the high road, including eating and drinking habits out of the house,” he said.

“Casual and fast service restaurants have seen a decline in visitors especially in summer, compared to 6% declining between July 2025 during the three months.”

But coffee shops reduced this trend, with a journey of 3% in the same period.

Mr. McKewit said that people were still demanding behavior in the store “.

In August, the sale of branded grocery goods increased by 6.1%, while the sale of its own label options was 4.1%. The WorldPanal report found that the biggest difference in favor of the brands was since March 2024.

According to Sarah Coles, head of personal finance in Hargrevs Lansdowne, there is a small, cheap trend towards people in a small, cheap way.

He said, “Eating outside is one of the first things” when people want to cut back, he said.

But Ms. Colls stated that “there were more cost -effective ways to get the same reward, such as Techway Coffee or Sweet Behavior from Supermarkets.

He said that many people were “trading” for branded behaviors instead of choosing for their own brand version, as it was still cheaper than food.

Branded sales were “especially prominent” in personal care, confectionery, soft drinks and hot drink categories, Mr. McKewit said.

Worldpanel’s report found that the price of grocery in August was 5%, below 5.2% in July. The cost of chocolate, fresh meat and coffee increased, while champagne and dog food saw the biggest fall in the price.