Bharti Airtel is expanding its digital service offerings in India, with the report that prepaid customers are now getting free access to Apple Music. So far, the partnership with Apple was limited to postpaid and broadband users, but the latest step appears to expand the benefits for the large -scale prepaid base of Airtel. Vikas follows Perplexity AI with recent tie-ups of Airtel, where it began to provide recognized access to the premium perplexity Pro plan.
According to a report by Telecom Talk, some prepaid customers have seen Apple Music Benefit inside the Airtel Thanks app. The banner indicates that customers can use service at additional costs up to six months, followed by the membership of Rs. 119 per month. Airtel has not released an official announcement, so the eligibility criteria are still not clear. However, the fact that the profit was visible on a non-colored 5G scheme, it suggests that it may not be limited to only high-value recharge.
This expansion reflects Airtel’s broad bundling strategy, which combines telecommunications services with premium content and digital platforms. In February 2025, Airtel launched the Apple TV+ and Apple music offer to broadband and postpaid users, and the same allowances are now making their way to prepaid schemes. Beyond Apple, the company has also introduced new recharge packs with membership for over 25 OTT platforms, including Netflix, Disney+ Hotstar, ZEE5, Sonyl, Lions Play, and regional platforms such as Hoichoi, Sunnxt, and AHA.
For example, Airtel Rs. The 279 prepaid plan provides a validity of one month with bundle access to Netflix Basic, Disney+ Hotstar, ZeeE5 and Airtel Xstream Play Premium. The operator claims that the joint value of membership is Rs. 750. For heavy data users, Rs. The 598 scheme includes unlimited 5G data, unlimited calls and OTT memberships with a validity of 28 days, while Rs. 1,729 scheme provides similar benefits with validity of 84 days.
Along with entertainment, Airtel is also emphasizing in productivity services. In July 2025, it almost Rs. Price’s premium AI service announced a compatible access to Perplexity Pro. 17,000 per year. This package includes advanced AI models, file uploads and image generations, signaling Airtel’s intentions to go beyond traditional streaming bundles.
If widely rolled out, Apple Music Offer can be a strong incentive for prepaid customers, especially those who rely on free or advertising music apps. The six -month test of Apple Music can not only increase the price of prepaid schemes, but after the test ended, Apple also helped to increase its paid customer base. Customers can check the Airtel Thanks app to see if the benefit is live for their number.
