Shin’s UK sales became one -third of last year, giving a major benefit to Chinese fast fashion giants, showing its latest accounts.
Brand sales to UK shopkeepers hit £ 2BN, increased their profits by 57% compared to 2023, its entire year for 2024 shows.
However, the company said that it is believed that “high inflation and increasing cost of life can affect customer procurement habits”.
The brand can also be killed by import taxes after the UK government announced a review. Exemption for package of less than £ 135.
Shin is already Put prices in americaPresident Donald Trump after a tax break on low-price packages.
The “de minimis” discount allowed goods to enter the US without paying any tariffs without paying any tariffs.
These rules in the UK and the US meant that Shin and her rival Temu’s choice could keep the prices low for shopkeepers, but some retail vendors argued that they were lowering them and excluding high road brands out of business.
Established in China but now at the headquarters in Singapore, Shane focuses on keeping the prices low, uses promotion and award to encourage campaigners to buy.
Famous for rapid fashion, the brand has worked in selling a wide range of other products from toys and sports to utensils.
In June last year, Shin filed a step of listing at the London Stock Exchange and filed the initial paperwork, BBC understands.
It has faced criticism on the situation of working on the environmental impact of its Chinese factories and its business model.
Shin distribution UK Limited, new filing for UK operation of retailer, sales in 2024 increased to 32.3% to £ 2.05BN.
Meanwhile, it also reported a pre-tax profit of £ 38.3m for the year, from £ 24.4m in 2023.
It stated that the “important milestone” of 2024 involves opening two offices in Kings Cross and Manchester, a pop-up shop in Liverpool and a Christmas bus tour in 12 cities in UK.
The document also shows that Shin UK has 91 employees – 68 females and 23 men – who were mainly specialized in the UK market.
The company had two female directors with five women senior managers on 31 December 2024.
