Dr. Joel Barvell, a physician who is known to her hundreds of thousands of followers on social media, as “”Medical methbuster“False health claims have created a reputation to argue online.
Earlier this year, some of those followers alerted him for a video in another account, with a man who looked exactly like him. He had his face. There was no voice.
“I only felt scared,” Bervel told CBS News. “It seemed like me. It was not like me … but it was promoting a product that I had never promoted in the past, in a voice that was not mine.”
It was a lamp – an example of a material that includes fabricated medical professionals and, according to cyber security experts, is reaching the growing audience. He said that the video with the similarity of Barvell appeared on several platforms – Tikok, Instagram, Facebook and YouTube.
In the last one month, a CBS news investigation found more than 100 videos on dozens of accounts and social media sites, in which fictional doctors, using the identity of some real physicians, advised or tried to sell products, mainly related to beauty, welfare and weight loss. Most of them were found on Tikokok and Instagram, and some of them were seen millions of times.
Most of the video products reviewed by CBS News were trying to sell, either through independent websites or famous online marketplace. He often made bold claims. A video made a product “96% more effective than ozapics”.
Cyber security company ESET also recently examined such materials. According to Martina Lopez, a security researcher, more than 20 accounts were observed on Tikok and Instagram using AI-based doctors, according to a security researcher Martina Lopez. Esset,
“Whether it is due to the accounts that go viral or receive more followers, this type of material is rapidly reaching wide audiences,” he said.
CBS News contacted Tikok and Meta, the original company of Instagram to achieve clarity on its policies. The two companies removed the flag -based video by CBS News, saying that they violated the platform policies. CBS News also reached YouTube, stating that its privacy request process “Allows Users request the removal of AI-borne material that emulates them without actually their permission. ,
YouTube said that the video provided by CBS News did not violate its community guidelines and would remain on stage. “Our policies ban Material YouTube stated that this is a serious risk of serious damage by spreading medical misinformation contrary to the guidance of the specific health authority (LHA).
Tikokok They say Between January and March, it removed more than 94% of the materials, which violated its policies on the AI-related material.
After contacting Meta by CBS News, the company said it removed the video, which violated it Advertising standard And banned other videos, who violated it Health and welfare policiesMaking them accessible to people aged only 18 and above.
Meta also said that evil actors develop their strategy to try to avoid enforcement continuously.
Scammers are using easily available AI tools to improve the quality of their content significantly, and watching videos on small equipment makes it difficult to detect visual discrepancies, said ESET’s Chief Security Gylist, Tony Anscom.
Esset said that there are some red flags that can help someone detect an AI-borne material, including glits around a person’s face, blurred, blurred edges or strange deformities. Beyond the scenes, a voice that lacks a robot or natural human spirit is a possible indicator of AI.
Finally, the audience should doubt the message themselves and question overblown claims such as “miracle cure” or “guaranteed results”, which is a common strategy in digital scams, said that Encomb said.
“Nothing, verify everything,” Ancombe said. “So if you see something and claim that, you know, this miracle is treatment and this miracle comes from the cure X, go and check the X out … and do it freely. Do not follow the link. Do not follow the link. Really go and browse for it, search for it and verify yourself.”
Barvell said Deepfeck Video, which characterized his similarity, was taken down, when he asked his followers to help him report.
Through CBS News, Dr. Joel Barvell 
He also said that he is such videos such as it will reduce public belief in such a medicine.
“When we have fiction, we have a thought to be an expert in a field that is saying something that cannot be true,” he said. “It deforms what the facts are, and it is difficult for the public to believe in anything that comes out of science, from a doctor, from health care system, overall.”
