Do we still like to live on the sea shore or have there been a decline in popularity in traditional coastal holidays?
Tourism experts say that there is a changing tide in habits, with more people chosen for day trips and short breaks, such as a major migration as rather than in years.
Traditional British seaside holiday became popular for the first time in the 1950s and 1960s and since then many decades of changes have been observed, with challenges including increasing popularity of the city and cheap flights for holidays abroad.
So what does a trip to the sea shore in 2025?
Hotels and guesthouses at Lincolnshire Resorts of Skgnes and Malthorpe say that they are looking at more day trips and less people.
Carry Shields of the beaclands guest house in Scigance says that this summer business has been “absolutely strict” for them.
“It’s so calm to us,” she says. “There are many day trippers but no one is stopping.”
He needs to include different things in the arcade “in the” arcade “brought to this day and at age” to the sea shore, so that people are more entertained “.
Debbie Dods, owner of Park View Guest House at Mablethorpe, says that people have seen that people are not living for a long time.
She explains, “Economic environment. People are not these days. They are not cash in their pockets.”
Debbie feels another possible reason is the cost of foreign holidays.
“You can expect on an aircraft for very little these days.”
Marina Navalli, a professor of marketing and tourism at the University of Nottingham, believes that the seashore of Britain is not a dying tradition, but it is developing.
She says that traditional seaside cities have seen “a slight decline in domestic visits”, increasing day trips at the same time.
Angela Hill, owner of Mewen Guest House in ScaGness, says that people cannot “take the risk of living” as buy sesides, even the price of ice cream has increased in the price.
Not far from Mewen is Buttlin, which was opened in 1936 and is part of a large seaside resort chain. Although the company has reported holidays on its site, “very surviving and well” says that it has also seen “increasing number of guests with a day near one day”.
Seeing the results of the Great British Tourism Survey 2024, Visit England found that in 2024, in 2024, there were 11.1 million domestic trips for the sea shore and coast in 2024.
It was also found that the total expenditure on these trips in 2024 was £ 3.5BN, which was 4% at 2023 and 10% on 2022.
Mary Powell at Lincolnshire County Council, Place and Investment Manager, says “low brakes and day trips are becoming very common” when resorts at the national level will expect visitors to stay for one or two weeks in summer.
Meanwhile, the East Yorkshire Sease Town of Bridalington, Laura Bairas, Shift Manager at Fish and Chips, in 149, takes a moment among the service of hungry customers, to say that they “come to many people for day trips”.
And although habits can change, Laura feels that the sea shore still retains the attraction that has always been.
“I think it’s something different,” she says.
The East Riding of the Yorkshire Council says Brijalington and Hornsia “live vibrant seaside destinations” and that “the balance of visitors of the day and people living in the hotel or caravan remain continuously”.
According to the National Coastal Tourism Academy (NCTA) Business Survey 2025, it cited economic challenges such as rising costs and seasonal, but said that “businesses are optimistic with 56% confidence in future trade”.
Across the Hamber Bridge in Cleethorps, Sales Assistant in Sweet Indulance, Jamie Dawson says people still like old traditions, such as visiting sweet shops.
She says, “The sea shore still has that old attraction and people traveling.”
In an sun on Wednesday in scoggyness, we asked Holidayckers what they were drawn to live on the sea shore.
David Bromley, 26, Northampton, who had been staying for five days, says it was “difficult to compete with the pre -precedent Donuts” and he enjoys the sea shore holidays because “arcades are good and I like crazy golf”.
63 -year -old Anita Metkaf of Sheffield has been in scoggyness for the last 36 years and has his own caravan.
She says she often comes for the weekend and it was “escaping from everyday life”.
She says, “You won’t be able to jump on me on a plane because I don’t like the heights.”
Although the sea shore retains his appeal for these holidays, they say they can see why there has been a change in habits.
Chesterfield’s 44 -year -old Mark Nolles, who was enjoying the scene on Skgnes Pear, put it in “everything going to cost”, while his fiancée, Andrea Butler, 51, feel that people think people have “not received money in their pockets”.
Despite the challenges, Mark says: “I think our generation was brought to the sea shore, this is what we have always done.”