TL; Dr:
Dubai 9.88 million welcomedInternational visitors In the first half of 2025, H1 increased by 6% at 2024.- Serge is anchor in beliefs such as air connectivity, strong hotel performance, global business and holiday events and certified autism Destination ™ status.
- The strategic partnership continues to attract diverse audiences in a year of a year of hospitality, visa feature, and mice, culture and retail initiatives.
The Dubai’s Economy and Tourism Department (DET) has announced that 9.88 million international visitor overnight visiting the city between January and June 2025, which leads the destination towards its target of the ranking between the top three tourist hubs in the world. It crosses a total of 18.72 million in 2024, which represents 9% annual growth itself. The average hotel occupancy was 80.6%, with 22.24 million room nights sold, 4% year-on-year. Solid benefits were also seen in hospitality matrix such as average daily rate (ADR) and available rooms (Revpar) revenue, ADR increased by 5%, Revpar increased by 7%.
Connectivity and global access
Dubai International Airport (DXB) handled a record 46 million passengers during the first six months of 2025, which strengthens its position as the world’s busiest international airport. India remains a top visitor market, outlining strong bilateral connectivity. The lubrication of ground operations and baggage services was also quoted as an important factor in handling bounce between regional airspace disruptions. DXB estimated a total of 96 million annual passengers and is set to reach 100 million by 2026.
Why visitors choose Dubai
- Extraordinary infrastructure and attraction
Anin spreads a futuristic design and cultural story from Dubai, the world’s longest observation wheel, to the future immersive museum, and Dubai Mall, and Dubai Mall, in its prestigious experiences.
- Miscellaneous global recognition and safety
Dubai earned titles such as the certified Autism Destination ™ and finished high in security surveys, with a 62-city study named the world’s best city for single women travelers.
- Program, festivals and rat calendars
A calendar filled with retail spectrums such as Gitex, and Sporting Events such as Dubai Shopping Festival, Global Conference, Expos, ensures year -round draw and visitor engagement.
- Pak and holiday appeal
From the Michelin-starred restaurant to the creative Pak tourism in the old Dubai’s sox, Dubai provides experience in spectrum-lexy for local taste.
- Strategic participation and accessibility
Date partnership with Marriott, Hayat and Premier Inn with the inauguration of new hotels such as Mandarin Oriental, Sial Dubai and Juhaha Island has expanded housing options. In addition, the visa-on-back-to expansion expansion for major markets supports demand increase. The largest source of Western Europe Dubai is the market (~ 22%), followed by CIS/Eastern Europe and South Asia (~ 15% each). GCC, Menna, NE Asia, America and Africa also contributed significantly, reflecting Dubai’s global appeal.
Comprehensive economic impact
Tourism reduces Dubai’s economic expansion, contributes more than 12% to GDP and supports millions of jobs. In 2024, international expenditure in tourism topped the USD 179.8 billion, while domestic travel contributed another USD 205 billion according to the Khaleej Times. With the expansion of the hotel, Dubai is strengthening its hospitality edge by adding more than 11,300 rooms by 2027 and creating 15,000 new jobs. Dubai’s tourism trajectory remains strong, with 9.88 million visitors underlining their global draw in H1 2025. A correct mixture of world -class infrastructure, diverse attractions, international connectivity and a calendar of a strategic phenomena continues to make Dubai magnets for all types of travelers. From high-end luxury to experienced journey, the growing appeal of the city reflects its commitment to inclusion, innovation and stability.
