TL; Dr.
- Honey Singh launched his first luxury watch brand,
Yo yo clock in Dubai. - The limited-sanskar line is formed in partnership with Titan and Dubai-based opul.
- The launch shows his personal journey and deep relations for the city.
Honey Singh just dropped something new, and this time, it is not a track. Known for hits like Desi Kalakar and Brown Win, Indian wrappers have stepped into a fashion and lifestyle world with a limited-sanskrit luxury watch line ‘Yo Yo Watus’.Launched in Dubai on July 18, 2025, the brand is a collaboration with Indian Chowkidar Titan and Dubai’s lifestyle label opul. But this is not just a celebrity collab for clouts. For Singh, it is individual. He lives in Dubai, performs across the city, and even shoots music videos here. After years of high, climbing, and reinforcement, the lion is tying his brand to do something that gives him deep shape: time.
As he wrote on social media, “Time is always mine.” The collection is a collaboration with India’s Titan and Dubai -based lifestyle label opul. These are not mass-market timpices. They are limited-sanskara watches designed for a younger generation that gives importance to personality and appearance and yes, a little swagger.
About Watches: Style Meat Statement
Yo Yo watches were launched with a clear intention, to mix quality craftsmanship with a legend. Made in partnership with Titan, and designed with Dubai’s opul, the watches carry a sharp, modern aesthetics. The bold, premium look is fully made for this stylish generation. The line has pieces for both men and women. Each watch is made in detail with attention and is made in limited amounts, which combines a sense of specificity. It is not about luxury for luxury, it is about identification, time and heritage.
Why Dubai was a natural option
For a 42 -year -old singer, launching the Yo Yo Watch in Dubai was not just about finding an attractive place. It was about connection and correct return.He has spent coming back to Dubai over the years, concerts, shooting and finally, for a house. Singh is the owner of a property on Palm Jumera, one of the most special areas of the city. But more than luxury, he says that it is the spirit of the place that resonates.Singh has often talked about the sense of unity of Dubai, a place where people of all backgrounds live together easily. He has talked about the openness of the city and has always been felt there, which always makes a fitting launchpad for his new venture. His social media post said: “Yoyo sees Dubai Launch was amazing thank you everyone is God great.”Whatever it is is not just design or uniqueness. This is the message behind it. Singh says that the line is about existence, identity and time, an indication for its return and continuous reinforcement.
Still making music
Even with the launch of his brand, Honey Singh has not taken a break from music. Their latest single 6AM took place on YouTube only last week and is already pulling in large numbers, more than 16.5 million and climbing. It is currently trending at #9 on YouTube’s music chart.The song expects energy fans from Singh, but its release time, a few days before the launch of his watch line, deliberately feels. Music and business are now part of the same rhythm.
Fasting
- 1. Where can I buy Yo Yo watches from?
The watches are available globally and were launched in Dubai. Details on retail partners or online availability are required soon.
- 2. Are watches unisex?
Yes. The collection includes styles for both men and women with a modern, premium look.
- 3. Is this Singh’s first business outside music?
While Singh has previously done the brand partnership, the Yo Yo Clock is his first self-branded lifestyle venture.
